Travel Tips for the Uninitiated: 5 Surefire Ways to be THAT Tourist in Germany

Germany, like any other country, has its own cultural idiosyncrasies and values that are a part of the collective unconsciousness of the inhabitants. While there is some sense of understanding when dealing with foreigners, there are some cultural norms that are so ingrained that to violate them is unacceptable regardless of whether or not you […]

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Magical Mexico: five fantastic fiesta locations

Packed full of vibrancy, culture and history, Mexico is always a popular choice of holiday destination with all types of traveller. From backpackers looking to explore somewhere far from home to older travellers wanting to experience a new and exciting culture, the country appeals to young and old alike with its eclectic mix of colours, […]

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On The Road In The USA

When you look at a map of the United States, it just smacks of opportunity: such huge space filled with cities that are fascinating in so many different ways, and with such a variation of scenery – for those of us living in as crowded a country as the UK, the US offers open air […]

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A guide to London: The city’s weird and wonderful museums

London has some of the world’s well known museums, however the british capital also boasts some really weird and wonderful museums ! Here are five quirky museums to check out: Royal London Museum Located in the crypt of an Anglican church, the Royal London Museum will take you on a journey through the 18th, 19th […]

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Are Legends Born or Made?

Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet.  It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness. But then you find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.

This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.

‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ –  with the ultimate chance of partaking in their own legendary travel adventure.

Every ‘Dropped’ travel adventure will be tailored towards the character of its main protagonist – forcing them to discover their own limits and conquer their fears. Across four continents they’ll face a multitude of challenges – tough terrain, curious locals and unusual modes of transport. As the Dropped episodes unfold, so the social experiment will come to life, with viewers of each voyage able to follow how each traveller fares through a series of diary entries and journey updates.

Their final destination?  Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.

 

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Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet.  It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going […]

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7 Quirky, Fun & Unique Stores Worth Visiting In Your Travels

Many travelers make the mistake of only visiting shops where they can buy the same souvenirs that millions of other travelers purchased over the years. Why settle for yet another shot glass, tee shirt or magnet when you can buy something fun and unique from any of the following stores? The Pink Pistol Located in […]

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Great Cycling Holiday Routes Revealed

Cycling can be a lot more than simply a cost-effective way to commute in cities or an enjoyable method of keeping fit. Using ‘pedal power’ is also a fantastic idea to base a holiday around, giving access to places that you might otherwise not visit and allowing you to do things at your own pace […]

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Why Camp In Europe? – The Top Five Reasons

When it comes to booking a holiday, there are plenty of things to take into consideration. From flights and currency, to accommodation and packing, a holiday requires a large amount of organisation. So why not take the stress out of your pre-holiday planning by opting for a camping holiday in Europe?   1. Beautiful beaches […]

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The Appeal of Clutch Bags

On a night out, the last thing you need is to be weighed down by a bag. Countless are the nights that I have gone out dressed to the nines, feeling great, only to be hindered by an oversized bag that stopped me from dancing.   How many times, I wonder, have I been prevented […]

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Top 7 European River Cruises

European river cruises journey to many countries throughout the area. Travel down the Rhine and visit multiple countries or reserve a romantic cruise in Italy along the Po. Rhine River This important European river spans 766 miles from the Swiss Alps to the coast of the Netherlands. The many countries the Rhine travels through include […]

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